When I started Ezine-In-A-Box I wanted to help people publish their own email newsletter without writing a single word. However, there are many benefits to writing articles and submitting them to other ezines. Below is 10 good reasons you should be writing and submitting articles to ezines.
As we look at building our online businesses, many of us acknowledge, early-on, that we don’t know it all. Those who don’t, are almost certain to fail because they often attempt to apply techniques that simply don’t work online – to their online businesses. The quickest way to online success is to model those who are already successful at what you want to do. It’ s that simple.
One of the biggest problems for many business owners is the ability to overcome objections. In fact, for many, this skill could be the difference between succeeding and going back to being an employee. Since none of us want to do that, we need to hone our sales writing skills and our in person skills. This article will discuss the in person skills.
Are postcards better for building awareness or for selling?In my opinion, the answer to the above question is, “They can do both jobs. It depends on what type of business you’re in.”My own perspective is that of the Web and graphic designer who must distinguish herself from the hordes of other designers out there. I do this by keeping my name in front of my clients and prospects with postcards. Over the years, this approach has brought me quite a bit of repeat business from my longtime clientele, and new business from the prospects on my list.Since many businesses do nothing to stay in touch with their market, and spend their precious time and resources chasing after new customers, I think that the awareness approach has merit. After all, it costs six times less to sell to an existing customer than it does to sell to a new customer. This has been proven through numerous studies.Now, let’s move on to the selling approach. Let’s say you’re new in town, and, by golly, you need some clients pronto-pronto. Which means that you’re not going to send out postcards to build awareness. Rather, you’re going to send something that gets new clients ringing your phone and setting up appointments where you sell your design services.In short, different strokes for different folks. And postcards are versatile enough to serve ’em all.
Forums can be a useful tool if you`re doing business online. You can learn a lot by reading the content and actively taking part in the discussions. Reading a forum’s archives can be a great way to get a basic knowledge about a topic, and it can also give you pointers about the changes in trends and opinions through time. It is always very important to read the terms and conditions of each particular forum for a basic guideline as to what is acceptable. It`s also a good idea to read archived posts in order to see the guidelines in action. If you don`t, you could end up doing something wrong, like spamming the forum, and that could seriously hurt both your name and your business. Taking an active part in forums can help you gain recognition in topics you show some knowledge of, and may even result in some great business leads and contacts. Read through posts, and answer any questions you are able to in a polite, friendly and helpful manner. It`s a brilliant way to get your name and services known, but you have to be aware that different forums have different rules in regards to self-promotion. Some won`t allow any hint of self-promotion, some are specifically aimed at self-promotion, and a lot of them fall somewhere in between, allowing either signature files or URL’s to an off-the-page member profile. The in-between ones are the best ones to use for marketing yourself, especially as the ones aimed at promoting usually end up more like “spam boards” than anything else. See if you can choose forums that allow a sig file, which is basically a short block of text about you and/or your services which can be automatically attached to the end of every post you make. No matter what you do, never EVER post a reply to a ‘legitimate’ topic with nothing but spam in the body of your post. This will annoy forum members who are seeking valid answers, and kill your credibility as an online marketer almost instantly. “Netiquette” is a must-have if you`re planning to use forums. What is netiquette, you ask? Basically the same as offline etiquette. It is essential to have a good understanding of acceptable ways to communicate with other forum members. That`s why it`s so important to do a LOT of reading in the forums before you start posting messages yourself. This is where good moderators come into play. They check the forums for inappropriate posts and spam, they keep the boards clean, and make sure everybody plays by the rules. Forums without moderators tend to turn into ghost-towns, with nothing but spam bots visiting them. A nice clean board needs good moderators to keep it that way. In the worst-case scenario, if you break the rules in a forum, by maybe spamming, or using inappropriate language or behaviour, either the administrators or moderators may well end up banning you from that particular forum. If that happens, they will most likely delete each and every post you`ve made, whether it`s good or bad. Happy Visiting and Posting.