Monthly Archives: July 2010

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A Point in Every Direction is the Same As No Point At All

Ever try to be something for everyone and find no one wants it? Do you have trouble
finding the time to focus on your business? Do you do so much for so many that
you find it’s difficult to make any financial progress in your business; much less
make an indelible mark in the mind of your potential customers? I found myself on
that road so many times, that I could be a tour guide for Please-want-me-ville.

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11 Things You MUST Know Before Hiring a Copywriter!

If you’re considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right.

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Eight No Cost Ways to Market Your Business

Are you trying to promote your business with a tiny marketing budget? Opportunities are plentiful for low or no cost marketing. Here are a few that won’t cost you a cent.

    Publish articles about your specialty. “How-to” articles are always welcome. Ensure you include your contact information.

    Write letters to the editor of publications your target market reads.

    Get involved in an organization or community project.

    Build strategic alliances with non-competing businesses and cross-promote each other.

    Publish a special report. A “super how to” list for your specialty area. Distribute freely. Ensure that your contact information is included.

    Speak to groups and organizations. Make sure the audience is your target market.

    Carefully target relationships with media sources.
    Write newsworthy press releases and distribute to your special contacts.

The more proactive you can be, the better off your business will be.

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What is an Acceptable Response

Many online marketers work odd hours, with no beginning of the day and no real end. How does this impact support and customer service inquiries? Some small businesses are afraid to reply to customer queries off-hours, fearful that the message time-stamp will betray them as a small business. The Internet however is timeless. The fact is customers appreciate a quick response. With the globalization of the Internet federal holidays are blurred. Customers expect timely responses and often make little note of the time zone the vendor they are working with. Read More →

Protecting Data in Today’s Fast-Paced & Uncertain Environment

Protecting Data in Today’s Fast-Paced & Uncertain Environment


Online server data backup and recovery takes hold

Grow your network by organizing your business cards

Do you give out and collect business cards at networking events or when you are introduced to a new friend? What do you usually do with these cards?

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Getting Started

One of the first things we do with our Partnering For Your Success students is to have them plan out how many hours they can spend on lease purchasing.

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Forgive All Ebay Sins!

Over the years, I have been amazed at the “blinding” greed and reckless approach to commerce that some business owners have employed. Lying to customers, selling inferior merchandise, and not offering refunds, left a firestorm of irate customers in their wake. Without fail, all of this “ill will” led most businesses to bankruptcy, and in some cases, Federal Prison.

I realize that not everyone engages in “business criminality” that rises to the level of fraud and incarceration. Most people try to be good stewards, and approach their enterprise in an honest and forthright manner. For those of you who own thriving business concerns you already know that in most cases the customer is always right. You make sure that you communicate effectively, refund monies if the buyer is truly unhappy, and try to meet the needs of the people who buy your goods or services.

However, there are more than a handful of Ebay sellers that are of the mind that customer service and effective communication is not something that they need not participate in. Take the case of a woman named Barbara, (Nickname: BobAnn) who recently posted her disappointment on the Ryze Business Network:

Barbara Cerda wrote:Greetings Everyone,

“When will sellers on Ebay understand that customer service is key? And when will Ebay sellers learn using customer friendly approaches can only make their business grow?” Again today I’ve bought from a less than friendly seller.

Thought I was placing a bid and instead bought the item at the buy now price. Of course the seller refused to allow the retraction, nor was I allowed to place a bid. I always pay for my winning bids immediately upon email confirmation.

And did so in this case. But it would have been customer friendlier for this seller to accept my retraction to be replaced with a bid. He would have gotten repeat business from me and my friends. His “Buy Now” price is 30% over the retail price for this item. Lesson learned by me again – that there are way too many sellers on Ebay out to grab a buck and the hell with fair practice.Lesson learned yet again.”

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