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The ambush. We have all been there.
You are in the grocery store, pushing your cart around the corner when WHAM! You run into that woman with the big blue eyes. You met her at that local meeting or perhaps some business lunch. Either way, you remember that face. but what is her name? Before your mind can get any further than that thought, she smiles and says, “Hi Joe, how are you?” Now you are really trapped. She remembers your name!!
During my years as a professional memory trainer, I can not tell you how many variations of this story I have heard. The truth is most people have trouble remembering names. This is because our memories are not designed to learn names through verbal cues. Our memory works through image, action, and emotion.
Here are my six steps to never forgetting a name again:
1) Create Facial FilesWhen you meet a person for the first time, pick out something striking about their facial appearance. Perhaps it is their nose, large forehead, or lips. It is important that when picking out these features you stay away from hair (of any kind) or glasses because all of these can change over time.
2) Introduction: Stop and listenDo not think about what you are going to say. Too often, we meet someone and immediately transition into another conversation. Next time you meet someone try these techniques:
Repeat their name back to them three times. Don’t overdo it.
3) Turn Names into PicturesThis converts the name into an image, which is the language of your memory. For instance when you meet Barbara think of a barbed wire fence. Attaching a picture to a name is simple and because you will run into so many people with the same names, you will need fewer images than you think.
4) Take the Picture and Glue the Image of the Name to the Person’s Face or Upper BodyThis will sink it into your memory. For instance, if you pictured barbed wire for Barbara, now picture her wrapped in barbed wire. This links the image to an action, and that is the language of your mind. Make the picture vivid and the action memorable.
5) Tie the First and Second Name TogetherUse a chain of visualization when you need to remember both. Just make sure you keep them in the correct order.
6) ReviewThis step is dependent on how long you want to remember the name. You do not need to do this with every person. However, if you want to remember something long term, review it in one hour, one day, and one week.
More than anything, remember to be patient with yourself when you put these new skills to practice.
Go into any bookstore and you will find a big selection of self-help and personal improvement products.
When was the last time you communicated with your customers?
Even for a remarkable business owner like you, from time to time, you may still loose motivation in continuing the expansion of a service or product line. At time, you may seem to have a hard time figuring out why this once fantastic business that got you so excited every morning is making you feel like a heavy weight now.
With the rapid changing climate of the small business world you have to be more forward thinking than ever just to keep up with your competition.
Trendwatchers calls it “Mass Class.” Other sources refer to it as “high-touch.” Whatever you call it, the trend toward mass availability of high-quality, sophisticated and status-rich products and services is upon us, and businesses who wish to survive in the coming years would be wise to heed it’s call. The era of life lived on price-points is fading – people are no longer willing to accept “just barely good enough” items as long as they are the cheapest. They are holding out instead for offerings that reek of quality construction and customized personal attention – gourmet coffees and luxurious imported pastries are taking the place of a quick cup of cheap joe and a snack cake for breakfast, and 200+ thread count, design-embossed linens are the bare minimum, even in the guest room.