Monthly Archives: April 2011

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5 Steps To Help Fail-Proof Your Growing Service Business

Business startup and failure rates are scary…

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Brand Your Consulting Brilliance

Today’s competitive marketplace for consulting services is no longer responsive to the marketing strategies that worked in the past. The services you provide should speak volumes about your consulting business. Think about what happens when you hear phrases such as

Naming Names… How to Name your Business

Sometimes the best inspiration comes from hearing about the deconstruction of other company’s names. For you, I am happy to share how I came up with

The Comfort Zone

The Comfort Zone

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After The Mailing Is Done, What Happens Next?

If you’re doing any sort of marketing effort, whether it’s getting news coverage or sending a postcard, you must be prepared for what happens next. If you’re sending postcards promoting your business, and you have people working for you, tell them that you sent the card. There’s nothing worse than having your customers, postcards in hand, coming into your business and being greeted by an employee who says “Huh? What special promotion?” Fortunately, there’s any easy way to solve this problem. Here’s an idea from one of my postcard marketing workshop participants: Whenever she has a mustn’t-be-ignored announcement for her coffee house staff, she puts it in their pay envelopes. So, in a nutshell, chance favors the prepared marketer.

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Making Networking Work

Several years ago, “networking” was the hot buzzword. Everyone was talking about building their network, because this was the secret to becoming incredibly successful. Well, yes, networking is a great way to build a business, but not necessarily the way a lot of people went about it.

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7 Lean Marketing Laws For The Inspired Entrepreneur

The following laws will provide guidance on how to act,think and work in a lean way. You can apply these laws toall areas of your life, work and business to get biggerresults from the time you invest.

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The Great Spam Scam: Five Strategies To Stop Brand and Revenue Robbery

Marketers usually think of anti-spam tactics as ‘how to prevent’ readers from perceiving their e-communications as spam. There is another, more sinister, consequence that may affect you. Spam is not just an inconvenience. For legitimate businesses, it steals productivity, erode your brand, and rob you of revenue.

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