We all know the familiar adage “if it walks like a duck, quacks like a duck…” it’s nearly always a duck.
Is your site visible, interactive? How’s the infrastructure? Are your mailings personalized? What about tracking and consistency? In order to get the most out of your website all of
these items are important.
MS: Bob, how important have Ezine Articles been in
achieving your success in online business?
Microsoft Great Plains and Microsoft Retail Management System (Microsoft RMS) are getting new market share due to the Microsoft strong marketing campaign. Both products: Microsoft Great Plains and Microsoft RMS are coming from the same Microsoft subdivision – Microsoft Business Solutions (MBS), however due to the fact that both products were bought by Microsoft from different vendors, the integration between the two is not an easy thing. At this time MBS has RMS integration on the General Ledger and Purchase Order level into Great Plains out of the box. This integration has some advancements in comparison to old product: QuickSell, but it is still GL and PO only. We do understand the need for midsize and large retail companies, structured as clubs and selling on account to their members to have more adequate integration when you can synchronize your Sales information and have robust Great Plains reporting.
There is the product on the market, which is integration on the Receivables Management level from RMS to Great Plains, written by Daniel Sionov and Andrew Karasev and maintained by the alliance between LightEdge Solutions (www.lightedge.com) and Alba Spectrum Technologies (www.albaspectrum.com). In Alba Spectrum Technologies we actually do coding and product tuning for specific client needs.
There are two reasons to publish an ezine.
1.) Give people information about your site, your product, or your industry.
2.) Keep your website information in front of people for as long as you can without having to spend more money to do it.
Really, when you sit right down to think about it… that’s why we do it.
But, are you getting the most out of your ezine? Is your ezine living up to it’s full potential?
Before Anything Else Your Ezine IS Your Business.
When someone comes to me to for an advertising plan for their online marketing campaign, one of the first questions I will ask them is, “Do you have an ezine?”
It’s imperative that any online business, no matter what it is, has a tool, or avenue, to keep your website, and your knowledge of the topic of your site, in front of your visitors for as long as you can. Here’s why.
Each and every time you can send a visitor, or even a previous customer, something that they actually want to see, you are minimizing your advertising budget while maximizing return visits, repeat sales, and profits.
Ezines are essential to a prosperous, healthy, stable, strong, vibrant, and growing business.
Squeezing The Full Potential (or profits) Out Of Your Ezine With Every Issue.
That’s your goal for each and every issue of your ezine that you send to your subscribers. And why not? Subscribers want the best or they will go somewhere else, and spend their money there.
With that in mind, here are three powerful ways you can get the most out of your ezine with every issue.
Give The Subscriber What He/She Wants
The backbone of your ezine is information. That’s the whole premise behind actually publishing something. To give people information they can use.
When someone signs up for your ezine it’s not because they want to be hit with an endless assault of ads. They want to learn. They want to find out ways of doing things that will help them. Articles are the best way to get your subscribers to stick around long enough for the next thing you should do.