Monthly Archives: August 2011

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What’s on YOUR Subscriber Thank-You Page?

When I coach my clients on how to get more business from their e-zines, I’m delighted to see that they spend time on creating content that builds a relationship with their readers.

But I see many of these publishers overlooking the very beginning of their valuable relationship with their subscribers. For example, the “thank-you” page.

If I sign up for your e-zine at your site, where am I taken afterwards?

I hope it’s not a page that only says something vague like “form received” or even worse, nothing, leaving me wondering whether my signup was successful.

Create a thank-you page where new signups go to right after they complete the form. On this page, be sure to:

    Thank me for signing up!

    Example: “Thank you for subscribing to [E-zine Name Here]!”

    Let me know if I need to do anything else.

    For example, do I have to watch my e-mail inbox for a confirmation message? This is ESPECIALLY important if you use a double opt-in process that requires me to reply or click on a link in that e-mail in order to complete my sign-up. If you don’t point this out on the thank-you page, there’s a chance that I’ll assume the e-mail I receive is just a welcome letter and won’t open it.

    Make it feel personal.

    Include your photo and signature if you can. Being personal helps me feel like I know you, and remember this is important because I’m more likely to BUY from those I feel I know and trust.

    Ask for their ideas.

    This fast-forwards your relationship with your subscribers by already making them feel like you care. Something like this will do: “I’d love to hear what topics YOU would most like to see covered in upcoming issues of [E-zine Name Here].” Put your e-mail address right on the page and make it clickable.

    You can also insert an automatic subject line in the link such as “ezine_idea” by forming your link like this: mailto:yourname@yourwebsite.com?subject=ezine_idea. When someone clicks on that link, it will automatically create an e-mail addressed to you with the subject line “ezine_idea.” This will help you keep these requests organized on your end.

    Give me a special offer right then and there.

    Why not give them a discount on one of your products or services right there? For example, you could say, “I know you signed up for my e-zine to get great tips on [subject matter here]. Wouldn’t you like to get started right away? My [book, special report, teleseminar etc.] will walk you through the entire process, step by step. And if you act right now, I’ll give you a 10% discount. Cl1ck here to learn more.”

    Recommend someone ELSE’s e-zine.

    No, that wasn’t a typo. Find one or two other publishers whose target market matches yours but who aren’t direct competitors, and cross promote each other on your thank-you pages. This process is also called “co-registration.”

    The copy might read, “Don’t miss these other two e-zines that I read regularly and highly recommend!” Then follow with brief descriptions and sign-up instructions.

    Several publishers I know with very large lists share that this method has been one of their best ways to gain subscribers faster on a regular basis. And your new subscribers will be happy to consider whatever other resources you recommend.

Remember, You’re Laying the Foundation

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Customer Service Tips for Mail Order Businesses

Can we be too good to our customers? No way! Our customers are the backbone of our business! They’re right no matter what! Read More →

Ready To Make Your Living Online?

Have you thought about starting your own business on the
internet? You’ve looked, you’ve studied, you’ve talked to
others that have done it.

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9 Ways to Keep Clients Coming Back For More

A lot of effort is put into getting new clients. We all know our client base will change. Previous clients can move to a new area, sell their business, close down, or change their priorities. So finding new business is always important – but so is keeping your previous clients. Here are nine ways to keep previous clients coming back for more!

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Make Your Fortune in a Paper Business

The problem with some business ideas is their cost.
To manufacture and market a product you have invented
could cost you millions of dollars. The investment in
machinery, buildings, inventory and other expenditures
could bankrupt you before your first sale ever occurred.

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Letting Them Use Plastic

Obtaining merchant status will help to increase your sales.

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Two of the Biggest Hurdles

As I was preparing for a presentation recently, I was trying to figure out why small businesses have trouble marketing themselves consistently. If we know we need to be marketing, why don’t we just do it? Is it for a lack of planning or that we’re just not sure what to do or where to start?

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The Business Shaman: Exploring the Mystery of Success!

Note: This article was written for a internet business site. It is a promo for my work with the business world. I published it here for anyone who is interested in a shamanic perspective on creating success, in both business and life. If you read between the lines, it will offer you some help when dealing with any challange.

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