When I coach my clients on how to get more business from their e-zines, I’m delighted to see that they spend time on creating content that builds a relationship with their readers.
But I see many of these publishers overlooking the very beginning of their valuable relationship with their subscribers. For example, the “thank-you” page.
If I sign up for your e-zine at your site, where am I taken afterwards?
I hope it’s not a page that only says something vague like “form received” or even worse, nothing, leaving me wondering whether my signup was successful.
Create a thank-you page where new signups go to right after they complete the form. On this page, be sure to:
Thank me for signing up!
Example: “Thank you for subscribing to [E-zine Name Here]!”
Let me know if I need to do anything else.
For example, do I have to watch my e-mail inbox for a confirmation message? This is ESPECIALLY important if you use a double opt-in process that requires me to reply or click on a link in that e-mail in order to complete my sign-up. If you don’t point this out on the thank-you page, there’s a chance that I’ll assume the e-mail I receive is just a welcome letter and won’t open it.
Make it feel personal.
Include your photo and signature if you can. Being personal helps me feel like I know you, and remember this is important because I’m more likely to BUY from those I feel I know and trust.
Ask for their ideas.
This fast-forwards your relationship with your subscribers by already making them feel like you care. Something like this will do: “I’d love to hear what topics YOU would most like to see covered in upcoming issues of [E-zine Name Here].” Put your e-mail address right on the page and make it clickable.
You can also insert an automatic subject line in the link such as “ezine_idea” by forming your link like this: mailto:email@example.com?subject=ezine_idea. When someone clicks on that link, it will automatically create an e-mail addressed to you with the subject line “ezine_idea.” This will help you keep these requests organized on your end.
Give me a special offer right then and there.
Why not give them a discount on one of your products or services right there? For example, you could say, “I know you signed up for my e-zine to get great tips on [subject matter here]. Wouldn’t you like to get started right away? My [book, special report, teleseminar etc.] will walk you through the entire process, step by step. And if you act right now, I’ll give you a 10% discount. Cl1ck here to learn more.”
Recommend someone ELSE’s e-zine.
No, that wasn’t a typo. Find one or two other publishers whose target market matches yours but who aren’t direct competitors, and cross promote each other on your thank-you pages. This process is also called “co-registration.”
The copy might read, “Don’t miss these other two e-zines that I read regularly and highly recommend!” Then follow with brief descriptions and sign-up instructions.
Several publishers I know with very large lists share that this method has been one of their best ways to gain subscribers faster on a regular basis. And your new subscribers will be happy to consider whatever other resources you recommend.
Remember, You’re Laying the Foundation