Monthly Archives: June 2012

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Mining For Gold …In Your Web Traffic Logs

Understanding your Web site’s traffic patterns is a crucial component of your marketing mix.

You Have to Spend Money to Earn Money

It surprises me that many people fail to grasp this concept as they first set out to start their own businesses. Thanks to the power of the Internet, anyone who has a computer and an Internet connection can now START their own online businesses with little investment. However, generally speaking, it is a given that you have to invest money into your business to if you seriously want it to grow.

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Business Leadership Skills – Managing the Human Being Behind the Business

Managing the Human Being Behind the Business

It’s a common problem and we’ve all seen it – business owners that are just ‘too busy’ all of the time, and as a result, do not enjoy the success in business they had hoped for. Let’s not kid ourselves, there is a lot to focus on: technology, employees, sales, marketing and so on. These functions are essential and need to be well organised and managed.

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Defining Moment

Do you know your audiences? I mean really know them. I’ve just been working on a project for a client to help him position his financial planning business and to determine who his key audiences are.

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Five Steps to a Web Site That Sells

I’m always amazed that people would spend months to develop their web site, pay thousands of dollars to have it put together and then… they just let it sit in the cyber space without generating any new leads.

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Writing for the Web

Website content, ezines, articles, e-books – if you run an online business you’ll probably do your fair share of writing. If you’re not entirely confident about your writing abilities, don’t worry. You can master writing for the Web and learn to turn out clean, clear, and convincing copy. You just need to understand the nature of the Web and always write with your reader in mind. Here are some guidelines to get you started:

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