In order to do your mission statement you need to be able to answer the following:
I knew this one would get your attention. How can you, the savvy business entrepreneur, get FREE ANYTHING from your competition? The answer is simple: Google!Yes, there are many things that Google can solve. As listed above, they are providing their users with endless utilities to help you in your web search. So how can they help you with your site? Watch this: Go to Google (http://www.google.com) and type in the following, exactly as shown, using your business URL in place of the examplelink:www.yourwebsite.comThe results show you a listing of all sites that link to your site. While chances are your competition will not be listed, you can get an overview of the ‘type’ of websites that link to you. If there are a bunch of similar sites, that can help you with your marketing and target advertising in the future.Now here’s where the fun begins. Now that you know who links to you, check out the competition. Put in those guys down the street who provide the same service you do.link:www.theirwebsite.comWho’s linking to them? Are there some big names listed that you WISH were linking to you? You may find out that getting your name on that list is easier than you thought. Sometimes a simple email to the webmaster will get you added to the list. The more quality businesses that link to you, the higher your search engine results climb.Are there businesses that link to your competition that you didn’t know exist? Maybe you can get a cheaper rate on parts, or better service from a vendor on that list. The possibilities are there, investigate!Want another idea? Go to your competition’s website. Are they offering a service ONLINE that you only wish you could? Are they offering a custom login or other special feature that you don’t have? Maybe you should consider offering those items to your customers.
Journaling For Fun and Profit!
Many business owners rushed into creating Web sites, perhaps because “my competition has one”, or because “it’s the hot thing right now”.
How many times have you heard or uttered this phrase in the last 5 years or so. As a “reformed accountant” this phrase makes me cringe more than any other business euphemism being espoused today.
When you’re all alone in the privacy of your home office, surrounded by your
computer, your phone and your business idea, have you ever asked yourself,
“Where’s the line between me
Although there are advantages to selling your own
proprietary products and services, there are also
drawbacks. For example, the time and investment
required to produce your own book, invention, or other
product could mean a long delay in receiving profits
and cashflow essential to your business survival.