Regardless of how you look at it, the most important aspect ofany successful business is its advertising. In fact,the success of any business is largely dependent on good advertising.
Looking for a home business opportunity on the internet these days is a pretty involved process. That is, if you don’t know how to eliminate 90% of the junk that’s out there and pick among the home business opportunities that actually have merit and track records.
Secret #7: How to create a mountain of sales using
multiple Royalty Publishers!
It’s safe to say that we live in interesting times.
Far too often we see small businesses rush into doing things without planning and preparing. Unfortunately, marketing is a great case in point. Many small businesses set up shop and then hurry to get a brochure made up, develop a web site, and get out and start networking without much planning or preparation. And then they wonder why their results are so poor.
What would it be like to start a home based business? Many people wonder this on Sundays as they dread the beginning of the next work week. The only real problem, and what prevents most people from starting a home based business, is belief that it can be done.
When it comes to your business e-mail communications, you need to make an impression that can lend to the determination that you are someone that will be a pleasure to do business with.
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps.
- Provide spectacular customer service — every time. Have a friend or colleague visit your business and provide feedback from a customer’s perspective. This person should be unknown by your staff and willing to provide a candid assessment.
Make sure your front and back office work like a well-oiled machine. Are the front line and the back office telling your customers the same thing?
Manage your customer relationships — return customers take the least amount of effort — use that to your advantage. Keep in touch often.
Review your strategic plan monthly (weekly is even better). Make sure you’re doing the things that will get you where you want to go.
Adjust your strategic plan as necessary. Your “smallness” makes you more flexible.
Communicate, communicate, communicate — with your employees and your customers. Nurture those relationships. Ask for feedback often.