Tag Archives: Branding

Don’t Get Caught In the Trap: The BIG Difference Between Personal and Business Branding

When you’re all alone in the privacy of your home office, surrounded by your
computer, your phone and your business idea, have you ever asked yourself,
“Where’s the line between me

Unique Selling Propositions – USP’s

Got one? Two? Three?

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Are You Brand Worthy? Are You Brand Worthy?

Branding is a one hot topic, although it is wildly misunderstood. To make things
even more confusing, branding is often tossed in the same basket as marketing
which makes its application to an entrepreneur or sole-practioner even more

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