The business of jewelry is one of the most fun, exciting and profitable businesses that exist. The demand for jewelry by consumers is unrelenting and consistently growing. Like any other business worth pursuing by a new- comer; the jewelry business requires research, ongoing education, focus and persistence. Fear not,the rewards for this effort can be well-worth the investment of time and energy making jewelry one of the best home-based business opportunities available.
So you want to start your own home base business. We have seen the countless ads, emails, websites, etc. on how to make big bucks right from your home.
How perfect do you want to be? The answer might tell you exactly why you are struggling online.
Far too often we see small businesses rush into doing things without planning and preparing. Unfortunately, marketing is a great case in point. Many small businesses set up shop and then hurry to get a brochure made up, develop a web site, and get out and start networking without much planning or preparation. And then they wonder why their results are so poor.
What would it be like to start a home based business? Many people wonder this on Sundays as they dread the beginning of the next work week. The only real problem, and what prevents most people from starting a home based business, is belief that it can be done.
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps.
- Provide spectacular customer service — every time. Have a friend or colleague visit your business and provide feedback from a customer’s perspective. This person should be unknown by your staff and willing to provide a candid assessment.
Make sure your front and back office work like a well-oiled machine. Are the front line and the back office telling your customers the same thing?
Manage your customer relationships — return customers take the least amount of effort — use that to your advantage. Keep in touch often.
Review your strategic plan monthly (weekly is even better). Make sure you’re doing the things that will get you where you want to go.
Adjust your strategic plan as necessary. Your “smallness” makes you more flexible.
Communicate, communicate, communicate — with your employees and your customers. Nurture those relationships. Ask for feedback often.
With the economy bordering on a recession, every company is looking for ways to increase revenues while decreasing costs. Some companies believe one of the easiest ways to do this is to cut their employee training budget. However, businesses interested in long-term viability recognize that to be successful they must continually develop their people, especially their leaders.