Tag Archives: Card

A Forgotten Marketing Tool

The postcard can be a very powerful marketing tool. Many of our customers and/or students use them in their business. The key is to set up the card to market effectively for you. Concentrate on a specific item or niche.

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Using Those Business Cards

One of the first things you do when starting a business is to have business cards made up. The next thing you need to do is give them out. If you keep them in the card holders or the box in your office, they are not doing what you got them for.

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The Secret Language of Money

At a number of business seminars and presentations, I passed out an index card and asked each person in the audience to write anonymously a single answer to each of three questions. The three questions are:

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Increase Your Sales – Accept Credit Cards

Many people today simply prefer the convenience of paying by credit card. If you want their business, you must be able to accept their credit-card payments.

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After The Mailing Is Done, What Happens Next?

If you’re doing any sort of marketing effort, whether it’s getting news coverage or sending a postcard, you must be prepared for what happens next. If you’re sending postcards promoting your business, and you have people working for you, tell them that you sent the card. There’s nothing worse than having your customers, postcards in hand, coming into your business and being greeted by an employee who says “Huh? What special promotion?” Fortunately, there’s any easy way to solve this problem. Here’s an idea from one of my postcard marketing workshop participants: Whenever she has a mustn’t-be-ignored announcement for her coffee house staff, she puts it in their pay envelopes. So, in a nutshell, chance favors the prepared marketer.

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What Is Wardriving And How Can You Prevent It

Imagine a car equipped with nothing more than a laptop computer, a portable GPS receiver, and a wireless network card slowly strolls through your neighborhood. Unknown to any onlookers, this is no ordinary vehicle; rather, it is a wardriving machine. As the car strolls past homes and businesses, a wireless network card (available at any electronics store for as low as $25) scans for any wireless access points. Anyone with a wireless network (and there are many out there) is vulnerable. The computer is looking for what is called an SSID. An SSID is your wireless network name and it is being constantly transmitted by your access point, letting computers know of its presence. The wardriver uses software such as Netstumbler (for windows) or Cismet (for linux) to scan the airwaves for SSIDs. The program can track various access points at once and monitor the signal strength. These programs can also check to see if the network is encrypted. The wardriver will generally configure his or her software to log any strong unencrypted signals. Using the GPS receiver, the coordinates of the strong signal will be recorded. After this preliminary drive, the wardriver can return to the locations that were recorded, and connect to the access point. Once connected to an unencrypted network, the wardriver can use the victim’s internet access, and can also explore computers on the network. If files are being shared within someone’s private network, all of that information is susceptible to a wardriver. Furthermore, once in the network, a wardriver can sniff network traffic and can view any information such as passwords and credit card numbers you send out to the internet