Tag Archives: Case

If You Do No Other Preparation

Far too often we see small businesses rush into doing things without planning and preparing. Unfortunately, marketing is a great case in point. Many small businesses set up shop and then hurry to get a brochure made up, develop a web site, and get out and start networking without much planning or preparation. And then they wonder why their results are so poor.

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Defining Moment

Do you know your audiences? I mean really know them. I’ve just been working on a project for a client to help him position his financial planning business and to determine who his key audiences are.

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Naming Names… How to Name your Business

Sometimes the best inspiration comes from hearing about the deconstruction of other company’s names. For you, I am happy to share how I came up with