Well, as we have discussed in previous newsletters first you have to set up goals for yourself, both long term and short term. Don’t forget these goals define how your business is run. They will determine what you do on a daily, weekly and monthly basis. The best way to do this is to picture yourself a year down the road. Close your eyes and get a mental picture of where you want to be, what you want to have, how you want to look, then open your eyes and write all that down on paper or speak into a voice recorder.
Before you can market, you need to know who you are marketing to. Who is your customer? How will you market? Will you cold call, mail, set appointments or employ a walk in approach? Be careful with the walk in approach as many businesses do not permit soliciting. You might just want to drop off information and follow up with a telephone call.
Do you know your audiences? I mean really know them. I’ve just been working on a project for a client to help him position his financial planning business and to determine who his key audiences are.
Believe it or not, 2004 is already here. Yeah, I know, where has the time gone? My mom always told me that as I got older, the years would start to fly by. Did anyone ever tell you that? Did you believe them? Well it is happening to me right now.
Many of you are cold calling