Tag Archives: Media

Make the Media Your Friend

The media (newspaper, radio, television) can be of enormous help to the small and home based business. So, it is very important that you develop a relationship with them.

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Defining Moment

Do you know your audiences? I mean really know them. I’ve just been working on a project for a client to help him position his financial planning business and to determine who his key audiences are.

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How To Make More Money

The biggest crime in small businesses today goes unnoticed by most outsiders. It is not reported in the media. There are no police reports filed and companies do not even mention it on their websites. People don’t talk about it on the street and employees often overlook it. Even though this crime is rampant among small businesses, it’s presence is so subtle that many business owners fail to recognize when it is happening! Unfortunately, this crime is the same one that is most likely to kill a small business. It is not stealing by employees, burglaries, trivial lawsuits, or industrial espionage.

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Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage.

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Media Kit: 25 Component Possibilities

Media kits include a combination of information whether created for electronic delivery or print. The number of components depends on the kit’s focus and intention. For instance, an author’s kit would include a different combination of information than a service business, or a multifaceted company or speaker.

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Write Press Releases That Dazzle

When a reporter is wowed, intrigued, surprised or captivated by your press release, you can be pretty sure you’ll get some media coverage. And for most businesses, positive media coverage is worth its weight in gold. The bad news: Although truckloads of news releases fill reporters’ inboxes every day, few of them are dazzling, or even interesting.

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A Guide To Purchasing Professional XP Icons Online And Enhancing Your Applications

Icons are used everywhere; right from software applications, to internet browsers, to operating systems to websites and even in print media. But businesses have to waste a good deal of money and time in manufacturing icons on their own. Professional icons are tough to create and need expertise in terms of creative artists, lots of time and software. But just as in any other field today, here again there are specialized organizations dedicated to manufacturing and supplying ready made icons. This article is meant for those of you who intent to purchase readymade XP icons for your applications

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Put Audio & Video on Your Web Site

As a company that sells streaming media services for a living, we get questions everyday about what needs to be done to make an audio or video presentation that will stream well over the Internet. Most of these inquiries come from small businesses with limited budgets for marketing and advertising. They are always pleasantly surprised when we tell them that they can do it themselves!

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