Tag Archives: Publications

Adapting Blog Technologies To Corporate E-Newsletters

Every January, trade publications put out a list of predictions for the coming year.

Getting Paid to Promote Yourself

We all know we can pay a magazine or a newspaper to run ads for us. Businesses do
it all the time. In many cases, you’re obliged to advertise to survive. But wouldn’t
you rather promote yourself and your company in a number of publications, and get
paid for it?

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Grandma Says…

Southern grandmothers have often said,

Eight No Cost Ways to Market Your Business

Are you trying to promote your business with a tiny marketing budget? Opportunities are plentiful for low or no cost marketing. Here are a few that won’t cost you a cent.

    Publish articles about your specialty. “How-to” articles are always welcome. Ensure you include your contact information.

    Write letters to the editor of publications your target market reads.

    Get involved in an organization or community project.

    Build strategic alliances with non-competing businesses and cross-promote each other.

    Publish a special report. A “super how to” list for your specialty area. Distribute freely. Ensure that your contact information is included.

    Speak to groups and organizations. Make sure the audience is your target market.

    Carefully target relationships with media sources.
    Write newsworthy press releases and distribute to your special contacts.

The more proactive you can be, the better off your business will be.

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