So you want to start your own home base business. We have seen the countless ads, emails, websites, etc. on how to make big bucks right from your home.
It occurred to me the other day, that so many people today liken their businesses to the way they eat – fast. Think about it. All over the web we are inundated with… make $1000’s of dollars a day, make $10,000 a month, make a million by the end of the year. Everyone is looking for the magic formula or the magic bullet to get rich quick…fast. They want their business to succeed in the time it takes to get their hamburger or chicken sandwich. No wait, no delay of gratification. I want it now, and I want it without having to work at it. I want to sit back and rake in the dollars, my way.
So many people want to start a business today and be rich tomorrow. Sorry, people it doesn’t happen that way.
Entrepreneurs are a special breed of high achievers. They create things, get things started: businesses, clubs, churches, associations, even nations. Their motivations vary. Not all want to be rich. Not all want to produce a Fortune 500 company. Some are motivated by pleasure or civic pride or the desire for fame. Mary Madden, president of Information America, told me she and Burton Goldstein started their company because it gave them freedom and flexibility.
Trendwatchers calls it “Mass Class.” Other sources refer to it as “high-touch.” Whatever you call it, the trend toward mass availability of high-quality, sophisticated and status-rich products and services is upon us, and businesses who wish to survive in the coming years would be wise to heed it’s call. The era of life lived on price-points is fading – people are no longer willing to accept “just barely good enough” items as long as they are the cheapest. They are holding out instead for offerings that reek of quality construction and customized personal attention – gourmet coffees and luxurious imported pastries are taking the place of a quick cup of cheap joe and a snack cake for breakfast, and 200+ thread count, design-embossed linens are the bare minimum, even in the guest room.
Understanding that the Internet is another vehicle for
direct response marketing can potentially make you