Tag Archives: Small

Marketing Tips 101 – Where Can I Get Clients From?

The following tips have come from a wide variety of sources; some from other successful businesses we know, some from our Home-Based and Small Business Support Group meetings and some we’ve developed by trial and error.

Read More →

Marketing Is A System, Not An Event

Small business marketers love the chase. Love the new fangled way to make the phone ring. They love to think of a marketing promotion as a single event. But it’s precisely this view of marketing that holds most small businesses back. They fall prey to the

Increase Your Income through International Trade

If you operate a small business, you may feel that your income potential is quite limited. However, you can increase and diversify your income through international trade.

Read More →

The Top Seven Strategies for Website Success

Whether you’re concerned with business-to-business, or business to consumer, whether your organization is large or small, commercial or nonprofit, these are some fundamental questions around your Website and technology strategy that should be addressed.

Read More →

Bootstrap Financing Your Way to Business Success

Do you need to start or grow your business but have
little money? Before you look to banks and similar
sources of financing, why not bootstrap your way to
business success?

Read More →

The Do’s and Dont’s of Creating Lucrative Business Partnerships

I run a small meeting, event and conference planning company based in the New York City area. As an entrepeneur and small business owner with a limited advertising and marketing budget, developing business partnerships has been really helped me to get the word out about the services that I offer. For example, I have aligned myself with a DJ company as the preferred planner for their clients and am actively receiving business and referrals from this source. Also, due to my partnership with a travel agency, I am now handling meetings, conferences and events for inbound corporate groups from abroad. Forming strategic alliances has been and will continue to be a significant part of my long term business plan and model for exponential growth.I have practiced the proverbial “art” of building non-competitive alliances with like minded companies, not just as a new entrepeneur, but also as a business building tool in all of my previous positions. While, on the whole, this strategy has yielded very positive results and significant revenue, there have been some negative consequences. So, I would like to share with you a very basic list of “do’s and dont’s” for creating successful business partnerships.
Do seek out companies where your services would be a natural addition to the resources currently offered. For example, if you are a catering service specializing in healthy cuisine, you might want to partner with health club to offer special incentives to gym goers.
Do choose organizations whose business ethic and overall image are at least generally compatible with yours. The last thing you want is to be associated with an organization who has questionable business practices. Although you may financially gain from such a partnership in the short term, that type of “bad business karma” can only affect you negatively in the long term.
Do determine beforehand whether you will be operating under the aegis of your own company or your partner’s organization. If you are ABC company and your partner is XYZ corporation, will you be marketed seperately as ABC company or an extension of your partner XYZ Inc.? Are you looking strictly for access to new clientele or for an opportunity for exposure as ABC company?
Do specify how referrals will be passed to you. Will clients be contacting you directly or will the initial inquiry pass through your partner?
Do specify your payment structure in writing. Will you paid directly by clients that come to you or will the billing process take place through your partner’s organization? If you are not being paid directly, what is the billing and payment cycle through your partner’s company? What percentage of commission, if any, will you owe to your partner for business that comes in through their company?
Don’t dismiss partnerships with companies, organizations or individuals with whom you don’t have an immediate and obvious synergy. Be open! Be creative! Explore! For example, I am in the process of working with several business coaches to create seminars on how to host successful product launches for home based businesses.
Don’t neglect to do your research. Ideally, partner with an organization that you are familiar with and whose services you have either used personally or in a business setting. (Or, get at least three referrals from others familiar with your potential partner’s services and business style.)
Don’t accept verbal assurances, particularly where commission and payment structure is concerned. Even if you know and trust your partner, having a formal written agreement is insurance against misunderstanding.
Don’t hesitate to question a partnership that is not living up to your expectations. Strategic alliances are a two way street. If your counterpart is following your business agreement, politely remind them of their reponsibilities.
Don’t reveal any information, resources, benefits etc. that make your value proposition unique until you are 100% sure how that information will be used and presented by your business partner.In short, strategic alliances can be an effective method of marketing, advertising and sharing resources. Whatever form your business partnership will take, be sure that expectations are clearly defined on both sides.

Read More →

Testimonials Convert Prospects Into Buyers

Big businesses get instant credibility with their well-known company name or brand name. But small companies have to create their own credibility. One of most powerful tools you can use for this is customer testimonials.

Read More →

Five Reasons To Develop A Website For Your Business

Whether you own a small business that caters to a select group of people or you run a large company that aims to satisfies the needs of a diverse range of consumers, you can benefit from creating an online presence.

Read More →