Tag Archives: Survive

6 Ways Small Businesses Can Survive In A Crazy Economy

Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps.

    Provide spectacular customer service — every time. Have a friend or colleague visit your business and provide feedback from a customer’s perspective. This person should be unknown by your staff and willing to provide a candid assessment.
    Make sure your front and back office work like a well-oiled machine. Are the front line and the back office telling your customers the same thing?
    Manage your customer relationships — return customers take the least amount of effort — use that to your advantage. Keep in touch often.
    Review your strategic plan monthly (weekly is even better). Make sure you’re doing the things that will get you where you want to go.
    Adjust your strategic plan as necessary. Your “smallness” makes you more flexible.
    Communicate, communicate, communicate — with your employees and your customers. Nurture those relationships. Ask for feedback often.

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Getting Paid to Promote Yourself

We all know we can pay a magazine or a newspaper to run ads for us. Businesses do
it all the time. In many cases, you’re obliged to advertise to survive. But wouldn’t
you rather promote yourself and your company in a number of publications, and get
paid for it?

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Ramp Up Your Newsletter to Build a Strong Business

To survive in business, you’ve got to focus your attention on the areas that will guarantee you success. Your clients are your greatest asset. Taking the time to educate them and connect with them will pay big dividends over the long haul. There are lots of ways to spend your marketing dollars. But I’ve found that the number one most effective marketing tool around is a newsletter. This is the perfect time of year to fine tune – or develop – yours.

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Succeed With Your Own Home Based Business

An internet business is by far the best way to support yourself if you just cannot stand working for others for less money than you need to survive. It’s also the best way to get out of a good paying job that just takes up too much of your precious short life working for someone else.
Let’s face it, you probably know someone who has an internet business. Do they look happy to you? Do they complain as much about work and money as you do? Probably not.

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Taking Advantage of Trends: Grown-Up Tastes

Trendwatchers calls it “Mass Class.” Other sources refer to it as “high-touch.” Whatever you call it, the trend toward mass availability of high-quality, sophisticated and status-rich products and services is upon us, and businesses who wish to survive in the coming years would be wise to heed it’s call. The era of life lived on price-points is fading – people are no longer willing to accept “just barely good enough” items as long as they are the cheapest. They are holding out instead for offerings that reek of quality construction and customized personal attention – gourmet coffees and luxurious imported pastries are taking the place of a quick cup of cheap joe and a snack cake for breakfast, and 200+ thread count, design-embossed linens are the bare minimum, even in the guest room.

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Create Your Own Home Business

A home business is by far the best way to support yourself if you just cannot stand working for others for less money than you need to survive. It’s also the best way to get out of a good paying job that just takes up too much of your precious short life working for someone else.
Let’s face it, you probably know someone who has a home business. Do they look happy to you? Do they complain as much about work and money as you do? Probably not.

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