The Internet is a highly creative place. Every daypeople are launching new business solutions, writingnew software, creating new scripts that do things wecouldn’t imagine just a few months ago. And in thepublishing world, a quiet revolution is taking place.People who never dreamt of being authors are writingand publishing their own eBooks.
Far too often we see small businesses rush into doing things without planning and preparing. Unfortunately, marketing is a great case in point. Many small businesses set up shop and then hurry to get a brochure made up, develop a web site, and get out and start networking without much planning or preparation. And then they wonder why their results are so poor.
Network marketing or sometimes known as Multi Level Marketing (MLM) is actually a good business. The market for this business is so big and the prospect is good.
One thing that we have to keep in mind is that not all of the MLM company will be successful.
One of the first things you do when starting a business is to have business cards made up. The next thing you need to do is give them out. If you keep them in the card holders or the box in your office, they are not doing what you got them for.
I knew this one would get your attention. How can you, the savvy business entrepreneur, get FREE ANYTHING from your competition? The answer is simple: Google!Yes, there are many things that Google can solve. As listed above, they are providing their users with endless utilities to help you in your web search. So how can they help you with your site? Watch this: Go to Google (http://www.google.com) and type in the following, exactly as shown, using your business URL in place of the examplelink:www.yourwebsite.comThe results show you a listing of all sites that link to your site. While chances are your competition will not be listed, you can get an overview of the ‘type’ of websites that link to you. If there are a bunch of similar sites, that can help you with your marketing and target advertising in the future.Now here’s where the fun begins. Now that you know who links to you, check out the competition. Put in those guys down the street who provide the same service you do.link:www.theirwebsite.comWho’s linking to them? Are there some big names listed that you WISH were linking to you? You may find out that getting your name on that list is easier than you thought. Sometimes a simple email to the webmaster will get you added to the list. The more quality businesses that link to you, the higher your search engine results climb.Are there businesses that link to your competition that you didn’t know exist? Maybe you can get a cheaper rate on parts, or better service from a vendor on that list. The possibilities are there, investigate!Want another idea? Go to your competition’s website. Are they offering a service ONLINE that you only wish you could? Are they offering a custom login or other special feature that you don’t have? Maybe you should consider offering those items to your customers.
Entrepreneurs are a special breed of high achievers. They create things, get things started: businesses, clubs, churches, associations, even nations. Their motivations vary. Not all want to be rich. Not all want to produce a Fortune 500 company. Some are motivated by pleasure or civic pride or the desire for fame. Mary Madden, president of Information America, told me she and Burton Goldstein started their company because it gave them freedom and flexibility.