“Everything worthwhile has a cost… Whenever you think you are getting something for nothing, look again
For the first few months after Yahoo decided to go their own way
with natural search (and MSN decided to get serious about the
search business), the search results provided by those two could
only be described as bizarre. Enough time has now passed that
the dust has somewhat settled and there are three main (from a
traffic standpoint) sites for quality natural searches.
Secret #7: How to create a mountain of sales using
multiple Royalty Publishers!
Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps.
- Provide spectacular customer service — every time. Have a friend or colleague visit your business and provide feedback from a customer’s perspective. This person should be unknown by your staff and willing to provide a candid assessment.
Make sure your front and back office work like a well-oiled machine. Are the front line and the back office telling your customers the same thing?
Manage your customer relationships — return customers take the least amount of effort — use that to your advantage. Keep in touch often.
Review your strategic plan monthly (weekly is even better). Make sure you’re doing the things that will get you where you want to go.
Adjust your strategic plan as necessary. Your “smallness” makes you more flexible.
Communicate, communicate, communicate — with your employees and your customers. Nurture those relationships. Ask for feedback often.
Some webmasters report that search engines account for 75% or more of their total website traffic. However, it’s important not to become too dependent on search engines for new business. Achieving a top listing from a major search engine is becoming more and more difficult over time. The competition for top spots is intense and it’s getting harder every day to get listed at all. Also more and more search engines are moving to a pay-per-click model, and paying for top listings may not be in your budget.