Tag Archives: Visit

6 Ways Small Businesses Can Survive In A Crazy Economy

Contrary to popular belief, small businesses can survive a crazy economy by taking some proactive steps.

    Provide spectacular customer service — every time. Have a friend or colleague visit your business and provide feedback from a customer’s perspective. This person should be unknown by your staff and willing to provide a candid assessment.
    Make sure your front and back office work like a well-oiled machine. Are the front line and the back office telling your customers the same thing?
    Manage your customer relationships — return customers take the least amount of effort — use that to your advantage. Keep in touch often.
    Review your strategic plan monthly (weekly is even better). Make sure you’re doing the things that will get you where you want to go.
    Adjust your strategic plan as necessary. Your “smallness” makes you more flexible.
    Communicate, communicate, communicate — with your employees and your customers. Nurture those relationships. Ask for feedback often.

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Your Website Title Could Be Costing You Money

Nothing could be simpler than the title you give to your web pages right? Unfortunately, the vast majority of the websites I visit these days have absolutely terrible titles that hurt their online business. The title of your website is a very important part of getting good rankings on most of the major search engines. A good title also goes a long way towards getting your prospects to click on your listings.

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Getting Off The Advertising And Sales Rollercoaster

Seeing the results of advertising your business can be like watching a roller coaster. The day you run your ad you see a flurry of activity; your ph0ne starts ringing, your web site traffic increases and/ or potential clients visit your store. Your hopes soar. sales go up. Two or three days pass and the response goes down. You look at the bill for the advertising and your jaw drops. Your hopes descend.

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