So you want to start your own home base business. We have seen the countless ads, emails, websites, etc. on how to make big bucks right from your home.
Nothing could be simpler than the title you give to your web pages right? Unfortunately, the vast majority of the websites I visit these days have absolutely terrible titles that hurt their online business. The title of your website is a very important part of getting good rankings on most of the major search engines. A good title also goes a long way towards getting your prospects to click on your listings.
Working as a web designer and web marketer I spend a lot of time everyday looking at websites. One thing that amazes me is the amount of sites that do not have a logo.
Search engine optimisation is big business. Ezines and websites litter the Internet with strategies to boost your search engine ranking. Search engine specialists charge large amounts of money to apply their strategies to your website and will go so far as to guarantee you top listings in the webs’ major search engines.
The biggest crime in small businesses today goes unnoticed by most outsiders. It is not reported in the media. There are no police reports filed and companies do not even mention it on their websites. People don’t talk about it on the street and employees often overlook it. Even though this crime is rampant among small businesses, it’s presence is so subtle that many business owners fail to recognize when it is happening! Unfortunately, this crime is the same one that is most likely to kill a small business. It is not stealing by employees, burglaries, trivial lawsuits, or industrial espionage.
One bit of advice you’ll read over and over about business websites is that “content
is king”. Whether this is true or not is debatable, but most marketing and web
advisors agree that content is very important. Great! But how do you get this
fabulous, important content that surfers are looking for?